Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
(Kindle Book, OverDrive Read)

Book Cover for "Brandwashed"
Your Rating: 0 stars
Star rating for
Author:
Lindstrom, Martin
Author of introduction, etc.:
Spurlock, Morgan
Published:
Crown 2011
Format:
Kindle Book, OverDrive Read
Status:
Available from OverDrive

Description

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
 
   • Intentionally target children at an alarmingly young age
   • Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
   • Purposely adjust their formulas in order to make their products chemically addictive  
   • And much, much more. 
This searing expose introduces a new class of tricks, techniques, and seductions—the Hidden Persuaders of the 21st century—and shows why they are more insidious and pervasive than ever.

Also in This Series

Formats

Kindle Book
Works on Kindles and devices with a Kindle app installed.
Sample 
OverDrive Read
Sample 
Need Help?
If you are having problem transferring a title to your device, please fill out this support form or visit the library so we can help you to use our eBooks and eAudio Books.

More Like This

Other Editions and Formats

Choose a Format
Available from another library
Available Online
Online OverDrive Collection
Online OverDrive Collection has 2

Subjects

Subjects
Business
Psychology
Nonfiction

More Details

Street Date:
09/20/2011
Language:
English
ISBN:
9780385531740
ASIN:
B004J4X2VM

Borrower Reviews

Librarian Reviews

Published Reviews

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation (style guide)

Martin Lindstrom. (2011). Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. Crown.

Chicago / Turabian - Author Date Citation (style guide)

Martin Lindstrom. 2011. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. Crown.

Chicago / Turabian - Humanities Citation (style guide)

Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. Crown, 2011.

MLA Citation (style guide)

Martin Lindstrom. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. Crown, 2011.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

Copy Details

LibraryOwnedAvailable
Shared Digital Collection22
East Hampton Public Library00

Staff View

Grouped Work ID:
1ff855b9-b0a5-a452-8472-241c789f8324
Go To Grouped Work

API Extraction Dates

Needs Update?:
No
Date Added:
Mar 01, 2018 14:18:07
Date Updated:
Dec 06, 2020 22:39:05
Last Metadata Check:
Apr 21, 2025 02:28:14
Last Metadata Change:
Jan 27, 2025 03:10:03
Last Availability Check:
Apr 21, 2025 02:28:19
Last Availability Change:
Jan 04, 2024 11:25:20
Last Grouped Work Modification Time:
Apr 23, 2025 22:18:59

OverDrive Product Record

images
    • cover:
        • href: https://img1.od-cdn.com/ImageType-100/0111-1/{EA12531D-98BB-4566-ABF1-B5D8AB2E1F59}Img100.jpg
        • type: image/jpeg
    • thumbnail:
        • href: https://img1.od-cdn.com/ImageType-200/0111-1/{EA12531D-98BB-4566-ABF1-B5D8AB2E1F59}Img200.jpg
        • type: image/jpeg
    • cover150Wide:
        • href: https://img1.od-cdn.com/ImageType-150/0111-1/EA1/253/1D/{EA12531D-98BB-4566-ABF1-B5D8AB2E1F59}Img150.jpg
        • type: image/jpeg
    • cover300Wide:
        • href: https://img1.od-cdn.com/ImageType-400/0111-1/EA1/253/1D/{EA12531D-98BB-4566-ABF1-B5D8AB2E1F59}Img400.jpg
        • type: image/jpeg
formats
      • identifiers:
            • type: ISBN
            • value: 9780385531740
            • type: PublisherCatalogNumber
            • value: 101774
      • name: Adobe EPUB eBook
      • id: ebook-epub-adobe
      • identifiers:
            • type: ASIN
            • value: B004J4X2VM
            • type: PublisherCatalogNumber
            • value: 101774
      • name: Kindle Book
      • id: ebook-kindle
      • identifiers:
            • type: PublisherCatalogNumber
            • value: 101774
            • type: ISBN
            • value: 9780385531740
      • name: OverDrive Read
      • id: ebook-overdrive
otherFormatIdentifiers
      • type: ISBN
      • value: 0385531737
mediaType
eBook
primaryCreator
    • role: Author
    • name: Martin Lindstrom
title
Brandwashed
dateAdded
2011-11-03T14:28:05.26-04:00
contentDetails
      • href: https://link.overdrive.com/?websiteID=242&titleID=551630
      • type: text/html
      • account:
          • name: LION: Libraries Online (CT)
          • id: 1354
sortTitle
Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
crossRefId
551630
subtitle
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
id
ea12531d-98bb-4566-abf1-b5d8ab2e1f59
starRating
3.9

OverDrive MetaData

isPublicDomain
False
formats
      • fileName: Brandwashed_551630
      • partCount: 0
      • fileSize: 0
      • identifiers:
            • type: PublisherCatalogNumber
            • value: 101774
            • type: ASIN
            • value: B004J4X2VM
      • name: Kindle Book
      • isReadAlong: False
      • id: ebook-kindle
      • onSaleDate: 9/20/2011
      • samples:
            • source: From the book
            • formatType: ebook-overdrive
            • url: https://samples.overdrive.com/?crid=EA12531D-98BB-4566-ABF1-B5D8AB2E1F59&.epub-sample.overdrive.com
      • fileName: Brandwashed_9780385531740_551630
      • partCount: 0
      • fileSize: 0
      • identifiers:
            • type: ISBN
            • value: 9780385531740
            • type: PublisherCatalogNumber
            • value: 101774
      • name: OverDrive Read
      • isReadAlong: False
      • id: ebook-overdrive
      • onSaleDate: 9/20/2011
      • samples:
            • source: From the book
            • formatType: ebook-overdrive
            • url: https://samples.overdrive.com/?crid=EA12531D-98BB-4566-ABF1-B5D8AB2E1F59&.epub-sample.overdrive.com
keywords
      • value: traction
      • value: manipulation
      • value: Influence
      • value: Business
      • value: culture
      • value: money
      • value: fashion
      • value: Data Mining
      • value: copywriting
      • value: Social Psychology
      • value: branding
      • value: mental health
      • value: Marketing
      • value: Economy
      • value: marketing books
      • value: human nature
      • value: Digital Marketing
      • value: behavior
      • value: advertising
      • value: psychology
      • value: product design
      • value: consumer behavior
      • value: Leadership
      • value: persuasion
      • value: Sociology
      • value: Economics
      • value: social
      • value: behavioral psychology
      • value: behavioral economics
      • value: business books
      • value: buyology
      • value: mental health books
      • value: psychology books
      • value: economics books
      • value: advertising books
      • value: psychology book
      • value: color theory books for artists
creators
      • role: Author
      • fileAs: Lindstrom, Martin
      • name: Martin Lindstrom
      • role: Author of introduction, etc.
      • fileAs: Spurlock, Morgan
      • name: Morgan Spurlock
imprint
Crown Currency
publishDate
2011-09-20T00:00:00Z
isOwnedByCollections
True
title
Brandwashed
fullDescription
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
 
   • Intentionally target children at an alarmingly young age
   • Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
   • Purposely adjust their formulas in order to make their products chemically addictive  
   • And much, much more. 
This searing expose introduces a new class of tricks, techniques, and seductions—the Hidden Persuaders of the 21st century—and shows why they are more insidious and pervasive than ever.
popularity
460
links
    • self:
        • href: https://api.overdrive.com/v1/collections/v1L1BPQEAAA20/products/ea12531d-98bb-4566-abf1-b5d8ab2e1f59/metadata
        • type: application/vnd.overdrive.api+json
    • shareInLibby:
        • href: https://link.overdrive.com/share?q=zmoIADHmp90
        • type: text/HTML
id
ea12531d-98bb-4566-abf1-b5d8ab2e1f59
starRating
3.9
images
    • cover:
        • href: https://img1.od-cdn.com/ImageType-100/0111-1/{EA12531D-98BB-4566-ABF1-B5D8AB2E1F59}Img100.jpg
        • type: image/jpeg
    • thumbnail:
        • href: https://img1.od-cdn.com/ImageType-200/0111-1/{EA12531D-98BB-4566-ABF1-B5D8AB2E1F59}Img200.jpg
        • type: image/jpeg
    • cover150Wide:
        • href: https://img1.od-cdn.com/ImageType-150/0111-1/EA1/253/1D/{EA12531D-98BB-4566-ABF1-B5D8AB2E1F59}Img150.jpg
        • type: image/jpeg
    • cover300Wide:
        • href: https://img1.od-cdn.com/ImageType-400/0111-1/EA1/253/1D/{EA12531D-98BB-4566-ABF1-B5D8AB2E1F59}Img400.jpg
        • type: image/jpeg
isPublicPerformanceAllowed
False
languages
      • code: en
      • name: English
subjects
      • value: Business
      • value: Psychology
      • value: Nonfiction
publishDateText
09/20/2011
otherFormatIdentifiers
      • type: ISBN
      • value: 9780385531733
mediaType
eBook
shortDescription
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
 
   • Intentionally target children at an alarmingly young age
   • Stoke the flames of public panic and capitalize on paranoia over global contagions,...
sortTitle
Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
crossRefId
551630
classifications
    subtitle
    Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
    publisher
    Crown
    bisacCodes
        • code: BUS002000
        • description: Business & Economics / Advertising & Promotion
        • code: BUS016000
        • description: Business & Economics / Consumer Behavior
        • code: PSY031000
        • description: Psychology / Social Psychology