Priceless: the myth of fair value (and how to take advantage of it)
(Book)
Author:
Published:
New York : Hill and Wang, 2010.
Format:
Book
Edition:
1st ed.
Physical Desc:
ix, 336 pages ; 24 cm
Status:
Description
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
Copies
Location
Call Number
Status
Guilford Adult Non-Fiction
338.52 P
On Shelf
Hamden/Miller Adult Nonfiction 3rd Floor
338.52/POU
On Shelf
Old Saybrook/Acton Adult Non-Fiction
338.52 POUNDSTO
On Shelf
Wallingford Adult Nonfiction
338.52 POUNDSTONE
On Shelf
Woodbridge Adult NF 300-399
338.52/POU
On Shelf
More Details
Language:
English
ISBN:
9780809094691
Notes
Bibliography
Includes bibliographical references (p. [311]-323) and index.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)
Poundstone, W. (2010). Priceless: the myth of fair value (and how to take advantage of it). Hill and Wang.
Chicago / Turabian - Author Date Citation (style guide)Poundstone, William. 2010. Priceless: The Myth of Fair Value (and How to Take Advantage of It). Hill and Wang.
Chicago / Turabian - Humanities Citation (style guide)Poundstone, William, Priceless: The Myth of Fair Value (and How to Take Advantage of It). Hill and Wang, 2010.
MLA Citation (style guide)Poundstone, William. Priceless: The Myth of Fair Value (and How to Take Advantage of It). Hill and Wang, 2010.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
63c3a5f2-c335-e80b-dadc-9c70c21c5106
Record Information
| Last Sierra Extract Time | Jul 01, 2025 08:11:19 PM |
|---|---|
| Last File Modification Time | Jul 01, 2025 08:11:41 PM |
| Last Grouped Work Modification Time | Jul 02, 2025 10:23:43 PM |
MARC Record
| LEADER | 02848cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | ocm15709971 | ||
| 005 | 20250210221536.0 | ||
| 008 | 090423s2010 nyu b 001 0 eng | ||
| 010 | |a 2009015726 | ||
| 020 | |a 9780809094691 |q (alk. paper) | ||
| 040 | |a DLC |c DLC | ||
| 050 | 0 | 0 | |a HF5416.5 |b .P66 2010 |
| 082 | 0 | 0 | |a 338.5/2 |2 22 |
| 100 | 1 | |a Poundstone, William. |0 http://id.loc.gov/authorities/names/n83039930 | |
| 245 | 1 | 0 | |a Priceless : |b the myth of fair value (and how to take advantage of it) / |c William Poundstone. |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a New York : |b Hill and Wang, |c 2010. | |
| 300 | |a ix, 336 pages ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (p. [311]-323) and index. | ||
| 505 | 0 | |a The $2.9 million cup of coffee -- Price cluelessness -- The myth of the boomerang -- Body and soul -- Black is white -- Helson's cigarette -- The price scale -- Input to output -- Lunch with maurice -- Money pump -- The best odds in Vegas -- Cult of rationality -- Kahneman and Tversky -- Heuristics and biases -- The Devil's greatest trick -- Prospect theory -- Rules of fairness -- Ultimatum game -- The vanishing altruist -- Pittsburgh is not a culture -- Attacking heuristics -- Deal or no deal -- Prices on the planet Algon -- The free 72-ounce steak -- Price check -- Shilling for Prada -- Menu psych -- The price of a super bowl ticket -- Don't wrap all the Christmas presents in one box -- Who's afraid of the phone bill? -- Breakage and slippage -- Paying for air -- Cheap and cheaper -- Mysteries of the 99 cent store -- Meaningless zeros -- Reality constraint -- Selling Warhol's beach house -- Groundhog day -- Anchoring for dummies -- Attention deficit -- Drinking and deal making -- An octillion doesn't buy what it used to -- Selling the money illusion -- Neutron Jane -- Beauty premium -- Pricing gender -- Search for suckers -- It's all about testosterone -- Liquid trust -- The million dollar club -- The mischievous Mr. Market -- For the love of god -- Antidote for anchoring -- Buddy system -- The outrage theory -- Honesty box -- Money, chocolate, happiness. | |
| 650 | 0 | |a Pricing. |0 http://id.loc.gov/authorities/subjects/sh85106617 | |
| 907 | |a .b20120424 | ||
| 945 | |y .i36951171 |i 21705854946 |l waan |s - |h |u 19 |x 0 |w 0 |v 8 |t 2 |z 01-12-10 |r - |o - |a 338.52 POUNDSTONE | ||
| 945 | |y .i36975746 |i 20502808677 |l guan |s - |h |u 18 |x 1 |w 0 |v 7 |t 2 |z 01-19-10 |r - |o - |a 338.52 P | ||
| 945 | |y .i38018913 |i 21802044454 |l wdan3 |s - |h |u 8 |x 0 |w 0 |v 4 |t 2 |z 07-08-10 |r - |o - |a 338.52/POU | ||
| 945 | |y .i4786865x |i 33520000553998 |l osan |s - |h |u 7 |x 0 |w 0 |v 4 |t 2 |z 04-25-13 |r - |o - |a 338.52 POUNDSTO | ||
| 945 | |y .i52085958 |i 31200007365918 |l hmanb |s - |h |u 11 |x 0 |w 0 |v 1 |t 2 |z 07-18-14 |r - |o - |a 338.52/POU | ||
| 998 | |e - |d a |f eng |a gu |a hm |a os |a wa |a wd | ||