Glossy: ambition, beauty, and the inside story of Emily Weiss's Glossier
(Book)

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Published:
New York : One Signal Publishers, Atria, 2023.
Format:
Book
Edition:
First One Signal Publishers/Atria Books hardcover edition.
Physical Desc:
vi, 293 pages ; 22 cm
Status:

1 copy on order.

Description

"The bombshell expos that reveals-for the first time-exactly what happened at Glossier, one of America's hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all. Called "one of the most disruptive brands in beauty" by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost-instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online. At the center of the story lies Emily Weiss, the elusive former Teen Vogue "superintern" on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down? In Glossy, journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier's culture, culminating in the story of Weiss herself. The Devil Wears Prada for the Bad Blood generation, Glossy is a gripping portrait of not just one of the most important business leaders of her generation, but also a chronicle of an era"--

Also in This Series

Copies

Location
Call Number
Status
Guilford Adult Non-Fiction
338.7 MELTZER
On Shelf
Hamden/Miller New Adult Nonfiction
338.7668/MEL
On Shelf
Old Saybrook/Acton Adult Non-Fiction
338.766 MELTZER
On Shelf
Orange/Case Adult Nonfiction Book
338.766 Meltzer
On Shelf
West Haven Main Adult Biography
B WEISS [EMILY]
On Shelf
Location
Call Number
Status
Acton Public Library On Order
ON ORDER
On Order

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More Details

Language:
English
ISBN:
9781982190606, 1982190604

Notes

Bibliography
Includes bibliographical references (pages 275-293).
Description
"The bombshell expos that reveals-for the first time-exactly what happened at Glossier, one of America's hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all. Called "one of the most disruptive brands in beauty" by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost-instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online. At the center of the story lies Emily Weiss, the elusive former Teen Vogue "superintern" on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down? In Glossy, journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier's culture, culminating in the story of Weiss herself. The Devil Wears Prada for the Bad Blood generation, Glossy is a gripping portrait of not just one of the most important business leaders of her generation, but also a chronicle of an era"--,Provided by publisher.

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Citations

APA Citation (style guide)

Meltzer, M. (2023). Glossy: ambition, beauty, and the inside story of Emily Weiss's Glossier. First One Signal Publishers/Atria Books hardcover edition. One Signal Publishers, Atria.

Chicago / Turabian - Author Date Citation (style guide)

Meltzer, Marisa, 1977-. 2023. Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier. One Signal Publishers, Atria.

Chicago / Turabian - Humanities Citation (style guide)

Meltzer, Marisa, 1977-, Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier. One Signal Publishers, Atria, 2023.

MLA Citation (style guide)

Meltzer, Marisa. Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier. First One Signal Publishers/Atria Books hardcover edition. One Signal Publishers, Atria, 2023.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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Grouped Work ID:
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Go To Grouped Work

Record Information

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