The Art of Woo: using strategic persuasion to sell your ideas
(eAudiobook)

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Contributors:
Published:
[United States] : Tantor Media, Inc., 2007.
Format:
eAudiobook
Edition:
Unabridged.
Content Description:
1 online resource (1 audio file (10hr., 30 min.)) : digital.
Status:
Description

Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.

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Language:
English
ISBN:
9781400125302, 1400125308

Notes

Restrictions on Access
Instant title available through hoopla.
Participants/Performers
Read by Alan Sklar.
Description
Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Shell, G. R., & Sklar, A. (2007). The Art of Woo: using strategic persuasion to sell your ideas. Unabridged. [United States], Tantor Media, Inc.

Chicago / Turabian - Author Date Citation (style guide)

Shell, G. Richard and Alan, Sklar. 2007. The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. [United States], Tantor Media, Inc.

Chicago / Turabian - Humanities Citation (style guide)

Shell, G. Richard and Alan, Sklar, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. [United States], Tantor Media, Inc, 2007.

MLA Citation (style guide)

Shell, G. Richard, and Alan Sklar. The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. Unabridged. [United States], Tantor Media, Inc, 2007.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
d08804f0-697e-a5c8-27c3-6b6db271ee43
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