The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
(eAudiobook)
Description
Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.
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Citations
Shell, G. R., & Sklar, A. (2007). The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. Unabridged. Tantor Media, Inc.
Chicago / Turabian - Author Date Citation (style guide)Shell, G. Richard and Alan, Sklar. 2007. The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. Tantor Media, Inc.
Chicago / Turabian - Humanities Citation (style guide)Shell, G. Richard and Alan, Sklar, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. Tantor Media, Inc, 2007.
MLA Citation (style guide)Shell, G. Richard, and Alan Sklar. The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. Unabridged. Tantor Media, Inc, 2007.
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Hoopla Extract Information
| hooplaId | 10756733 |
|---|---|
| title | The Art of Woo |
| language | |
| kind | AUDIOBOOK |
| series | |
| season | |
| publisher | |
| price | 2.89 |
| active | 1 |
| pa | |
| profanity | |
| children | |
| demo | |
| duration | |
| rating | |
| abridged | |
| fiction | |
| purchaseModel | INSTANT |
| dateLastUpdated | Aug 31, 2024 06:11:20 PM |
Record Information
| Last File Modification Time | Jul 02, 2025 10:33:50 PM |
|---|---|
| Last Grouped Work Modification Time | Jul 02, 2025 10:23:43 PM |
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| 245 | 1 | 4 | |a The Art of Woo : |b Using Strategic Persuasion to Sell Your Ideas |h [electronic resource] / |c Mario Moussa and G. Richard Shell. |
| 250 | |a Unabridged. | ||
| 264 | 1 | |a [United States] : |b Tantor Media, Inc., |c 2007. | |
| 264 | 2 | |b Made available through hoopla | |
| 300 | |a 1 online resource (1 audio file (10hr., 30 min.)) : |b digital. | ||
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| 506 | |a Instant title available through hoopla. | ||
| 511 | 1 | |a Read by Alan Sklar. | |
| 520 | |a Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Negotiation. | |
| 700 | 1 | |a Sklar, Alan, |e reader. | |
| 710 | 2 | |a hoopla digital. | |
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