Onward: How Starbucks Fought for Its Life Without Losing Its Soul
(eAudiobook)
Description
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
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Citations
Schultz, H., & Gordon, J. (2011). Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Unabridged. Highbridge Company.
Chicago / Turabian - Author Date Citation (style guide)Schultz, Howard and Joanne, Gordon. 2011. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Highbridge Company.
Chicago / Turabian - Humanities Citation (style guide)Schultz, Howard and Joanne, Gordon, Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Highbridge Company, 2011.
MLA Citation (style guide)Schultz, Howard, and Joanne Gordon. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Unabridged. Highbridge Company, 2011.
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Hoopla Extract Information
hooplaId | 11419099 |
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title | Onward |
language | ENGLISH |
kind | AUDIOBOOK |
series | |
season | |
publisher | Highbridge Company |
price | 2.89 |
active | 1 |
pa | |
profanity | |
children | |
demo | |
duration | 12h 45m 0s |
rating | |
abridged | |
fiction | |
purchaseModel | INSTANT |
dateLastUpdated | Mar 30, 2025 06:11:59 PM |
Record Information
Last File Modification Time | May 02, 2025 10:35:36 PM |
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Last Grouped Work Modification Time | May 16, 2025 10:18:20 PM |
MARC Record
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250 | |a Unabridged. | ||
264 | 1 | |a [United States] : |b Highbridge Company, |c 2011. | |
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300 | |a 1 online resource (1 audio file (12hr., 45 min.)) : |b digital. | ||
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344 | |a digital |h digital recording |2 rda | ||
347 | |a data file |2 rda | ||
506 | |a Instant title available through hoopla. | ||
511 | 1 | |a Read by Joanne Gordon. | |
520 | |a In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. | ||
538 | |a Mode of access: World Wide Web. | ||
650 | 0 | |a Biography. | |
650 | 0 | |a Business. | |
650 | 0 | |a Economics. | |
650 | 0 | |a Management. | |
655 | 7 | |a Biographies. |2 lcgft | |
700 | 1 | |a Gordon, Joanne, |e reader. | |
710 | 2 | |a hoopla digital. | |
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