Onward: how Starbucks fought for its life without losing its soul
(Book)

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Published:
Emmaus, Pa. : Rodale, [2011].
Format:
Book
Physical Desc:
xv, 350 pages, 16 unnumbered pages of color plates : illustrations ; 24 cm
Status:

Description

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

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Branford/Blackstone Adult Nonfiction
647.9573 SCH
Due Apr 18, 2025
East Lyme Public Adult Non-Fiction
647.9573 Schultz
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Hamden/Miller Adult Nonfiction 3rd Floor
338.766/SCH
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Meriden Adult Non-Fiction
338.76 SC
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New London Adult Non Fiction
647.9573 SCH
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Wallingford Adult Nonfiction
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Woodbridge Adult NF 600-699
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Language:
Unknown
ISBN:
9781605292885, 9781609611651

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Citations

APA Citation (style guide)

Schultz, H., & Gordon, J. (2011). Onward: how Starbucks fought for its life without losing its soul. Rodale.

Chicago / Turabian - Author Date Citation (style guide)

Schultz, Howard and Joanne. Gordon. 2011. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Rodale.

Chicago / Turabian - Humanities Citation (style guide)

Schultz, Howard and Joanne. Gordon, Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Rodale, 2011.

MLA Citation (style guide)

Schultz, Howard. and Joanne Gordon. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Rodale, 2011.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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Grouped Work ID:
01493a26-f60a-2fa1-7f4d-16a5502dd0ec
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Record Information

Last Sierra Extract TimeMar 28, 2025 01:05:28 PM
Last File Modification TimeMar 28, 2025 01:05:56 PM
Last Grouped Work Modification TimeMar 31, 2025 10:18:43 PM

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