Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers-both patients and healthcare professionals. In an increasingly competitive environment, it's no longer enough for pharma to develop drugs and technologies that treat, cure, or relieve the symptoms of disease. To be truly customer-centric-building long-term, reliable customer relationships-pharma must learn to treat patients and healthcare professionals the way hotels treat their guests. Discover how pharma companies can differentiate themselves through exceptional customer experience-helping patients understand available support services, explaining what to expect from clinical trials, making it easy to onboard onto new medications, and much, much more. In Pharma Customer Experience, Sean McDade presents twenty powerful strategies, all easy to implement, that can turn pharma companies into exceptional customer-centric organizations.