Pharma Customer Experience
(eBook)

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Published:
[United States] : BookBaby, 2021.
Format:
eBook
Content Description:
1 online resource
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Description

Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers-both patients and healthcare professionals. In an increasingly competitive environment, it's no longer enough for pharma to develop drugs and technologies that treat, cure, or relieve the symptoms of disease. To be truly customer-centric-building long-term, reliable customer relationships-pharma must learn to treat patients and healthcare professionals the way hotels treat their guests. Discover how pharma companies can differentiate themselves through exceptional customer experience-helping patients understand available support services, explaining what to expect from clinical trials, making it easy to onboard onto new medications, and much, much more. In Pharma Customer Experience, Sean McDade presents twenty powerful strategies, all easy to implement, that can turn pharma companies into exceptional customer-centric organizations.

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Language:
English
ISBN:
9781544525600, 1544525605

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Instant title available through hoopla.
Description
Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers-both patients and healthcare professionals. In an increasingly competitive environment, it's no longer enough for pharma to develop drugs and technologies that treat, cure, or relieve the symptoms of disease. To be truly customer-centric-building long-term, reliable customer relationships-pharma must learn to treat patients and healthcare professionals the way hotels treat their guests. Discover how pharma companies can differentiate themselves through exceptional customer experience-helping patients understand available support services, explaining what to expect from clinical trials, making it easy to onboard onto new medications, and much, much more. In Pharma Customer Experience, Sean McDade presents twenty powerful strategies, all easy to implement, that can turn pharma companies into exceptional customer-centric organizations.
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Mode of access: World Wide Web.

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Citations

APA Citation (style guide)

McDade, S. (2021). Pharma Customer Experience. BookBaby.

Chicago / Turabian - Author Date Citation (style guide)

McDade, Sean. 2021. Pharma Customer Experience. BookBaby.

Chicago / Turabian - Humanities Citation (style guide)

McDade, Sean, Pharma Customer Experience. BookBaby, 2021.

MLA Citation (style guide)

McDade, Sean. Pharma Customer Experience. BookBaby, 2021.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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Grouped Work ID:
415502e5-1833-771c-cf83-485cd0bd07cb
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Hoopla Extract Information

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languageENGLISH
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series
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children
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duration
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purchaseModelINSTANT
dateLastUpdatedMay 06, 2025 06:39:13 PM

Record Information

Last File Modification TimeMay 02, 2025 11:14:22 PM
Last Grouped Work Modification TimeJul 02, 2025 10:23:43 PM

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