Pharma Customer Experience
(eAudiobook)

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Contributors:
Published:
[United States] : Lioncrest Publishing, 2022.
Format:
eAudiobook
Edition:
Unabridged.
Content Description:
1 online resource (1 audio file (3hr., 41 min.)) : digital.
Status:
Description

Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers-both patients and healthcare professionals. In an increasingly competitive environment, it's no longer enough for pharma to develop drugs and technologies that treat, cure, or relieve the symptoms of disease. To be truly customer-centric-building long-term, reliable customer relationships-pharma must learn to treat patients and healthcare professionals the way hotels treat their guests. Discover how pharma companies can differentiate themselves through exceptional customer experience-helping patients understand available support services, explaining what to expect from clinical trials, making it easy to onboard onto new medications, and much, much more. In Pharma Customer Experience, Sean McDade presents twenty powerful strategies, all easy to implement, that can turn pharma companies into exceptional customer-centric organizations.

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Language:
English
ISBN:
9781667962238, 166796223X

Notes

Restrictions on Access
Instant title available through hoopla.
Participants/Performers
Read by Assaf Cohen.
Description
Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers-both patients and healthcare professionals. In an increasingly competitive environment, it's no longer enough for pharma to develop drugs and technologies that treat, cure, or relieve the symptoms of disease. To be truly customer-centric-building long-term, reliable customer relationships-pharma must learn to treat patients and healthcare professionals the way hotels treat their guests. Discover how pharma companies can differentiate themselves through exceptional customer experience-helping patients understand available support services, explaining what to expect from clinical trials, making it easy to onboard onto new medications, and much, much more. In Pharma Customer Experience, Sean McDade presents twenty powerful strategies, all easy to implement, that can turn pharma companies into exceptional customer-centric organizations.
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

McDade, S., & Cohen, A. (2022). Pharma Customer Experience. Unabridged. [United States], Lioncrest Publishing.

Chicago / Turabian - Author Date Citation (style guide)

McDade, Sean and Assaf, Cohen. 2022. Pharma Customer Experience. [United States], Lioncrest Publishing.

Chicago / Turabian - Humanities Citation (style guide)

McDade, Sean and Assaf, Cohen, Pharma Customer Experience. [United States], Lioncrest Publishing, 2022.

MLA Citation (style guide)

McDade, Sean, and Assaf Cohen. Pharma Customer Experience. Unabridged. [United States], Lioncrest Publishing, 2022.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
415502e5-1833-771c-cf83-485cd0bd07cb
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