Hello, My Name Is Awesome.: How to Create Brand Names That Stick
(eBook)
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and effective brand names. No degree in linguistics required. Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile-and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten. This extensively revised second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and new stories (of both hits and flops).
Notes
Watkins, A. (2019). Hello, My Name Is Awesome. [United States], Berrett-Koehler Publishers.
Chicago / Turabian - Author Date Citation (style guide)Watkins, Alexandra. 2019. Hello, My Name Is Awesome. [United States], Berrett-Koehler Publishers.
Chicago / Turabian - Humanities Citation (style guide)Watkins, Alexandra, Hello, My Name Is Awesome. [United States], Berrett-Koehler Publishers, 2019.
MLA Citation (style guide)Watkins, Alexandra. Hello, My Name Is Awesome. [United States], Berrett-Koehler Publishers, 2019.
Hoopla Extract Information
hooplaId | 15018254 |
---|---|
title | Hello, My Name Is Awesome |
kind | EBOOK |
price | 3.99 |
active | 1 |
pa | 0 |
profanity | 0 |
children | 0 |
demo | 0 |
rating | |
abridged | 0 |
dateLastUpdated | Nov 19, 2023 06:12:40 PM |
Record Information
Last File Modification Time | Dec 12, 2023 10:40:54 PM |
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Last Grouped Work Modification Time | Apr 25, 2024 08:53:51 PM |
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