Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
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Series:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: * Reconstruct market boundaries * Focus on the big picture * Reach beyond existing demand * Get the strategic sequence right * Overcome organizational hurdles * Build execution into strategy
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Contributors:
ISBN:
9781591396192
9781469055176
9781428110465
9781469055176
9781428110465
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Grouping Information
Grouped Work ID | 3869efce-a335-a6e3-0e16-de7ab7009ba8 |
---|---|
Grouping Title | blue ocean strategy how to create uncontested market space and make the competition irrelevant |
Grouping Author | w chan kim |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-05-01 22:07:50PM |
Last Indexed | 2024-05-02 22:21:23PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Gardner, Grover
Mauborgne, Renée
Mauborgne, Renée
author
Kim, W. Chan
author2-role
Gardner, Grover,reader
Mauborgne, Renée
hoopla digital
Mauborgne, Renée
hoopla digital
author_display
Kim, W. Chan
display_description
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: * Reconstruct market boundaries * Focus on the big picture * Reach beyond existing demand * Get the strategic sequence right * Overcome organizational hurdles * Build execution into strategy
format_category_eh
Audio Books
Books
eBook
Books
eBook
format_eh
Book
CD Audiobook
eAudiobook
CD Audiobook
eAudiobook
id
3869efce-a335-a6e3-0e16-de7ab7009ba8
isbn
9781428110465
9781469055176
9781591396192
9781469055176
9781591396192
itype_eh
ADULT BOOK
ADULT BOOK ON CD
ADULT BOOK ON CD
last_indexed
2024-05-03T04:21:23.923Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781591396192
publishDate
2005
2006
2007
2006
2007
publisher
Ascent Audio
Harvard Business School Press
Recorded Books
Harvard Business School Press
Recorded Books
recordtype
grouped_work
series
Your coach in a box
series_with_volume
Your coach in a box|
subject_facet
Audiobooks
Business
Compact discs
Consumer behavior
Economic development
Economics
Industrial management
Industries
Market segmentation
Marketing
New products
Business
Compact discs
Consumer behavior
Economic development
Economics
Industrial management
Industries
Market segmentation
Marketing
New products
title_display
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
title_full
Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant [electronic resource] / Renee Mauborgne and W. Chan Kim
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne
Blue ocean strategy how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne
Blue ocean strategy how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
title_short
Blue ocean strategy
title_sub
how to create uncontested market space and make the competition irrelevant
topic_facet
Audiobooks
Business
Compact discs
Consumer behavior
Economic development
Economics
Industrial management
Industries
Market segmentation
Marketing
New products
Business
Compact discs
Consumer behavior
Economic development
Economics
Industrial management
Industries
Market segmentation
Marketing
New products
Solr Details Tables
item_details
Bib Id | Item Id | Shelf Loc | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ils:.b23633293 | .i51759457 | Hamden/Miller Adult Talking Book CD | CD/TBK/658.802/KIM | 1 | false | false | On Shelf | hmabc | |||||
hoopla:MWT12161833 | Online Hoopla Collection | Online Hoopla | eAudiobook | Audio Books | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/12161833?utm_source=MARC&Lid=hh4435 | Available Online | |||
ils:.b13362471 | .i51721521 | Hamden/Miller Adult Nonfiction 3rd Floor | 658.802/KIM | 1 | false | false | Missing | hmanb |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
ils:.b23633293 | CD Audiobook | Audio Books | English | Recorded Books | [2006] | 6 audio discs (7 hrs.) : digital ; 4 3/4 in. | ||
hoopla:MWT12161833 | eAudiobook | Audio Books | Unabridged | English | Ascent Audio | 2007 | 1 online resource (1 audio file (6hr., 30 min.)) : digital. | |
ils:.b13362471 | Book | Books | English | Harvard Business School Press | c2005 | xv, 240 p. : ill. ; 25 cm. |
scoping_details_eh
Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
---|---|---|---|---|---|---|---|---|---|---|---|---|
ils:.b23633293 | .i51759457 | On Shelf | On Shelf | false | true | true | false | false | false | 9999 | ||
hoopla:MWT12161833 | Available Online | Available Online | false | true | false | false | false | false | ||||
ils:.b13362471 | .i51721521 | Currently Unavailable | Missing | false | false | false | false | false | false |