Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
(CD Audiobook)
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.
Notes
Kim, W. C., & Mauborgne, R. (2006). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Prince Frederick, MD, Recorded Books.
Chicago / Turabian - Author Date Citation (style guide)Kim, W. Chan and Renée. Mauborgne. 2006. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Prince Frederick, MD, Recorded Books.
Chicago / Turabian - Humanities Citation (style guide)Kim, W. Chan and Renée. Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Prince Frederick, MD, Recorded Books, 2006.
MLA Citation (style guide)Kim, W. Chan. and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Prince Frederick, MD, Recorded Books, 2006.
Record Information
| Last Sierra Extract Time | Apr 17, 2024 09:38:31 PM |
|---|---|
| Last File Modification Time | Apr 17, 2024 09:39:10 PM |
| Last Grouped Work Modification Time | Apr 17, 2024 09:38:37 PM |
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